I opened the first Big Mouth on 24th Street in the Mission back in '97. No investors, no franchise manual. Just a flat-top grill and beef from ranchers I actually knew by name.
We've been buying from the same family farms for 27 years now. Pasture-raised cattle, zero growth hormones, zero routine antibiotics. I hand-patty every burger to order. That's why it takes a couple extra minutes — the beef hits the grill about thirty seconds after it gets shaped.
"Abraham makes his customers feel welcome, like family. I leave better than when I arrived."
— Nextdoor review, 2022
The SSF location on Cherry Ave happened because people from Daly City and San Bruno kept driving all the way to the Mission for a decent burger. Fair point. So we opened closer to them.
Twenty-seven years of running a burger joint teaches you things no business book covers. Like the fact that your regulars will notice if you change beef suppliers — even slightly. Or that the lunch rush on a rainy Tuesday can somehow be worse than a sunny Saturday. We learned early on that consistency beats novelty every single time. The Big Mouth burger tastes the same today as it did in 2003. People count on that.
We cook over open flame at both locations. Gas grill, not flat-top — it matters for the char. The buns are French rolls from a local bakery, scored and lightly toasted. We tried brioche once in 2019. Regulars revolted within a week. French rolls came back and never left.